Serving People Through Teaching
Jacques Hopkins is here to share how he makes $30,000 a month teaching people to play the piano. He didn’t always start off that way, you’ll see the steps he took to get to that point and what happened when he got his first sale.
You’ll Learn
- The steps required to create a course for yourself
- How students can help you create your course and make it better
- How Jacques Hopkins made the transition from being an engineer to entrepreneur and replace his income i
- Why testimonials on videos lead to more sales
How Do You Want Your Course to Transform the People who Use It?
A good online course is designed to help people accomplish a specific goal. Jacques teaches the 20% of learning to play the piano that will yield the most results to learning to play.
Jacques started on YouTube answering piano questions for his audience. He funneled curious YouTube users into paying subscribers by offering a guide for free in exchange for their email address.
Why Collecting Emails is Important
Between the time Jacques was answering questions on YouTube and building an online course he needed a way to let subscribers know that the course was available when it was completed. Having an email list allowed him to talk to and help people who learned from his videos. The email list allowed him to not only be a resource to potential customers but to let them know when he has a product available.
The Most Effective Way to Give People What They Want
Ask them! Jacques recommends asking questions like:
- What could make this course better for you?
- Where did you struggle along the way to completing the course?
- Why haven’t you signed up for the course yet?
Why Testimonials Make Selling Easy
The first thing many people read before buying anything is a testimonial. They want to know that what they are about to buy gets them results as promised. The most important form of testimonials for teaching a new skill is video testimonial.
My First Online Course
One of my goals for 2018 is to create an online course that teaches young adults to be financially organized so Bills get paid on time, we know exactly where our money is going, and we set up a system to save and grow money passively.
You can find how my course building journey is going below.
My first online course (link)
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